You’ll kick yourself if you miss the importance of converting podcasts to video

October 4, 2021
Marketing

Do you think that Podcasts belong on Youtube? We know it sounds weird. The audio format and YouTube - a video sharing platform is different.


But the thing is, YouTube has become a top podcasting platform for creators to reach more audiences.


Businesses shouldn’t ignore audio marketing anymore.


Marketing podcasts is as important as creating them, as they boom for brands of all types. 


But how do you get the attention from your podcasts? Above all, how can they not get lost in a sea of content?


The answer is Youtube videos and audiograms.


Youtube videos and audiograms, together with captions, act as the perfect tool for promoting your podcasting strategy.


Hold on! We all know Youtube videos, but what are audiograms? Let's find out!


What are audiograms?


Do you remember the static images (or image slideshows) with audio and audio-amplitude modifications?


They’re audiograms.


To make your podcasts more shareable than ever, you only need to market a snippet of it to the world. Here is an example of an audiogram:


Audiograms is the perfect tool for promoting your podcasting strategy


You can also add compelling text, images and work your magic while keeping the audiograms simple with basic sound wave animations.


So, what are the audiograms' advantages?


Improve reach


You are greatly expanding your reach by taking your podcasts to society. 


The main destinations of podcast consumption are YouTube, Instagram, LinkedIn, and Twitter. And the audiogram podcasts can leverage all of these platforms on the enormous base of social media users.


Increase engagement


A static image or a sound-only post compared to a video and a sound wave, which one would better involve your audience? The second one, right?


Most videos are consumed without audio on social media platforms. Therefore, it’s not engaging in promoting your podcasts only with audio posts. 


However, if you combine an audio snippet with an image/video, a waveform, and captions, you will have a better audio nugget to surprise your listeners.


Increase impact 


Audiograms offer you a great way to stop scrolling with so many static images and videos on social media sites. 


They also force your viewers to activate the volume and listen to your post. But if you add captions to your posts, you will flexibility let your audiences watch no-sound audiograms.


Enhance creativity and fun


Audiograms are a wise choice to make your podcast advertising even more fun. 


Using your branding elements and specific creative visual arts to show your creativity. 


For example, fantastic pictures and subtitles, why not?


Why should you turn your podcast into Youtube videos?


Besides converting podcasts into audiograms, turning podcasts into Youtube videos is also intelligent to help you reach popular platforms with many users.


Let's see what the benefit of converting podcasts into Youtube videos is.


Improve the opportunity to interact with your audiences


There is a barrier of less interaction between creators and audience because of podcast directories. Therefore, to hear what your listeners say, you must take things through social media.


On the other hand, YouTube allows users to evaluate the content and share views on the comment section in real-time.


Take this opportunity to talk to your audience, collect valuable feedback and answer questions. 


This will help you find out whether your podcasts meet the audience's needs, what you should do to improve and customize your content.


Then, you can establish a robust and long-term relationship with loyal users who listen to your shows regularly.


Reach a vast and active users


YouTube is the leading audio platform with nearly 2 billion logged-in viewers per month. 


The Google service is responsible for 47% of on-demand streaming time, according to IFPI's Music Consumer Insights report.


In a 2019 study from the University of Florida and Futuri Media, 70,2% of participants said Youtube was the best place to consume podcasts. 


In comparison, Spotify, iTunes, and Google Play Music only took 33.9%, 32.6%, and 22.8% rated by respondents.


From the above statistics, YouTube is a leading platform for video, podcasts, and music. 


That's why you don't want to miss an excellent opportunity to combine your podcast with a massive base of active users.


And this audience may be slightly different from your regular audience. In particular, there have been 2 separate studies showing YouTube users prefer to consume comedy, music, entertainment, pop culture, and “how-to” videos. In contrast, Apple and Spotify users mainly like listening to comedy and news.


The effects of YouTube SEO on Google rankings


Are you aware that YouTube is the second most popular website in the world?


That's why YouTube SEO is a true impact. If you can use the right keywords, tags, descriptions, and titles, you can significantly grow your audience.


Also, 15% of the traffic on the video streaming platform comes from search engines. 


And to video-only searches, Google often shows YouTube content among the first page results for the relevant searches.


Therefore, it's an excellent way to invest in YouTube SEO to promote your podcasts on Google.


Video podcasts challenges


There are some initial challenges for new undertakings. 


The main drawback of video podcasting is that you need to spend extra time and money to create something valuable. 


You might have to spend extra cost purchasing new equipment and software, taking time to learn the new platforms.


Besides, you should bear in mind that you can't cut large pieces of the video if you make mistakes since images have to match the sound. 


You need to reflect on how your studio recording room looks like or whether it’s time for the camera to decorate a bit. 


This can be just as simple as setting up a specific scene, or it can be used to keep things neutral using a green screen. 


Remember, if you capture the podcast in your video, there won't be any more recordings in your pajamas! You must get dressed and look good to show up in your video neatly!


Be aware that it could initially be a little shy for your guests to record video podcasts. 


You must advance notice that it’s a video podcast episode and make sure they are ready for recording. 


Giving them time to prepare will make it much smoother and easier to appear in your video podcast. 


Don’t forget to let them know how you will use the video to promote the show and all its benefits.


Another challenge of video podcasts is that it’s hard for your audience to consume a video podcast on the move. 


Unless your audience is relaxed and ready to watch a video, they can’t tune in while they’re driving or working. 


The solution for this issue is creating an audio version of each podcast episode. 


This way, your listeners can choose to watch what they want, depending on how much time they have and what content they want to absorb.


Audiogram Ideas and some examples


Would you like to create great audiograms for your podcasts? Here are some killing ideas, along with examples.


Create informational content


We all love something new to learn! And thanks to audiograms, you can do it. 


Create an audiogram with a specific topic and direct your audience towards your podcast by answering commonly asked questions.


See how Coastal Integrative Healthcare shares information about “whiplash” on audiograms.


Coastal Integrative Healthcare shares information about “whiplash”


Share helpful tips


Helpful tips are a kind of informational content. See what Jeff Concepcion is doing by sharing advice on growing counseling business:


Jeff Concepcion sharings


Use generated content by users


User-generated content can provide the raw and related feeling that you can’t miss. Why don’t you try to bring that feeling to your audiograms? Refer to Girls Gotta Eat Podcast to generate your idea:


Girls Gotta Eat Podcast


Tell a story


Storytelling is vital to both audio and video marketing. Brainstorm a good storytelling script if you want to promote your podcasts. 


But be careful about the time. A few seconds may make a significant change if your story is captivating enough to your audience.


Listen to The Unheard Truth’s fantastic example:


The Unheard Truth’s audiogram


Inspire listeners


Audiograms can inspire the public like most social media visual articles. Focus on making inspirational and well-aligned podcasts; you will soon get more viewers.


Listen to the Chat With Leaders Podcast audiogram and find the way their guest Shavonne Reed inspires listeners via her story of how she found her passion.


A great example of Smartless

Have a guest join your video


Guest podcasts have become more and more popular. By having the guests join your audiogram video, you can expand your podcast reach. 


Here's a great example of Smartless. They invite high-profile guests to their podcasts and present them through their audiograms:



Smartless invited high-profile guests to their podcast and present them through their audiograms


Audiogram video best practices


Just keep it short: Keep audiograms short – 60 seconds or less to ensure it’s clickable and viral.


Be consistent: While your audiograms are taken from your podcasts, you still need to make sure that your video is meaningful and compatible with each visual content.


Use templates: Editable templates support you to do a lot in a short time. You can concern Subblink to explore various templates. 


Add captions: If you add captions to your audiogram video, don’t make any inaccuracy and typo.


Include stunning images: Don’t use too familiar or less catchy pictures for your audiogram video. A picture of the host or the guest is the best choice. It helps to boost conversions too.


Insert a hashtag: Add your audiograms with a hashtag to center and develop conversations around your podcast.


Preparation for your video podcast


It’s so close now. You only need a few simple tweaks to convert from audio podcasts to video podcasts. 


Of course, the most must-have things are a microphone, headphones, and a recording device. But to help you make a big move, here's some basics.


Camera


You don't need an expensive camera to create a video podcast. Instead, you can use your smartphone or a laptop webcam to record. 


If you record in a studio, a camera set up is ideal for capturing your podcast's video component. 


A webcam will, however, be an option for video recording when you do a remote interview.


Memory cards on your camera may not be able to store long recordings. So, more than one camera and angles from both the left and right are another great ideas. 


Or you can use a close-up shot and a different angle that grabs the whole room.


Tripod


To get a good angle and scenes, you should have a tripod or camera stand to maintain your camera stability.


You neither need to buy the costly and high-quality stand nor any gyro setup, since there are no movement and outdoor scenes in the show. 


Instead, you should research and find the best equipment that fits your needs to save money.


Microphone


It's obvious (because you're a podcaster!) to have a good mic ready to go. But if you’re a starter, then it’s a key component to have a good quality microphone because the sound quality is essential.


If you record your video with a high-quality camera, your microphone's audio is then recorded separately and synchronized to the video component. 


Some software supports a single file for both video and audio components if you do a remote interview. Consider each option to pick up the best software.


Choose a good editing software


As a podcaster, you may already know some audio editing tools. Still, a good video program will help you to effectively edit your video, remove scenes and even extract or insert audio when necessary.


There are many great software options for video editing. You can look at some to find which works best for you, then learn how to use the video, or decide whether you want to outsource the editing part.


Podcasts are one of the most popular tools to deliver helpful content that motivates or entertains the public. To widely promote your creation, turning podcasts into videos is a must.


Start your work today by choosing a low-cost, high-quality video-making platform such as Subblink, then apply the advice above to transform podcasts into great videos.


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