Who says that a video with good content and beautiful images will achieve success for sure?
No matter how high-quality your video is, if only “company members” watch it, how will it become popular and reach great engagement?
Besides the content, images, sound, places you post your video is another important factor.
Before, video marketing for your business meant creating and posting a video within a single location.
However, video marketing today means exploiting your video content within your marketing efforts as much as possible.
It’s not with one video, but also with a wide range of videos your company uses to attract new visitors, involve new followers, nurture more prospects and enjoy periodic customer experience throughout the buyer’s journey.
So, where should you start? Let's say you've finished a video.
You should first consult your video marketing strategy and consider what stage you are trying to improve your sales funnel.
For example, you would like to consider using your video to attract more eyeballs to your company or product to reach a wider audience group.
Besides, you might want to use your video to engage visitors better and educate them on your company website or in marketing emails if you see that they don’t go back after visiting your homepage.
So, you now will have a list of 20 different places you might want to post your videos on to build brand awareness and drive more business.
To decide where and when to post videos based on your marketing plan. Let's dig into each place.
Places to post videos regardless of the goal
1. Company website
Wherever you publish your video content online, it should be available on your company website too.
It’s not "About Us" video only, but you should regularly share various video content on a business blog or news page, for example.
Sharing videos on your site will make everything accessible in one location, increase SEO, improve product and sales comprehension.
In addition, a survey from Wyzowl also stated that 83% of marketers say that video has increased their time on site.
2. Social media
Twitter, Facebook, LinkedIn, and Instagram are all key locations to share your latest videos.
We'll find out how to use videos on each platform, but social accounts are good platforms to promote them if you've started making videos.
60% of consumers who purchased from a brand learned about them in social media (Animoto), and video content will help you capture your buyer’s attention.
3. Facebook and Instagram
Facebook and Instagram are technically owned channels. It means when you post videos to these accounts, they will nurture those who already follow you.
Advertising on these channels is a key tool for reaching new audiences because they’re the two most popular social media platforms in the world.
4. Tumblr & Twitter
Although they are not related to Instagram and Facebook, Tumblr and Twitter functionality are similar in attracting new users with hashtags.
You can try to turn videos into short GIFs and memes to make users share them alongside popular tags in order to promote your video uniquely.
Yelp is a great channel to attract new customers. It’s the first place new visitors will look into when they try to find more information about your company or related business in your area.
Yelp is an excellent way to highlight, attract further visitors and get more walk-ins or appointments if you provide professional videos on your Yelp business listing.
Reddit has millions of users and almost has as many users as Reddit niche.
The basic video subreddit may be an excellent place to submit your videos and any industry-major subreddits you may find relating to your video subject.
You only need to participate in the community and regularly post your videos rather than only post one video and expect the views to increase.
Like posting a video on Yelp, posting a video on TripAdvisor helps you find a local business, attracts tourists, planning work trips, or supports locals looking for new opportunities in their niche.
TripAdvisor is also a good choice for enterprises running a business in restaurants and bars, as well as other area-specific experiences.
This is a video-sharing platform based in France. It allows viewing, uploading, and browsing videos by searching tags, categories, channels, and user-generated groups.
Posting your videos on Dailymotion is an excellent way of attracting viewers who’re not on YouTube or other social media channels.
So, try Dailymotion out if you are interested in diversifying sources of new leads.
Another active community that can boost the viral of your video or GIF content is Imgur.
Imgur is somehow quite similar to Reddit. In fact, there’re much content on Reddit hosted by Imgur.
You can privately upload your videos to Imgur, but it will be better if you publicly publish them to spread your creation to the Imgur community.
You can freely post any content you want on LiveLeak, especially videos mainly related to politics, war, or other world events. This is also another good resource to promote your videos to new audiences.
Mix is the successor to the gone StumbleUpon, it’s curated StumbleUpon version, where content is organized by interests, allowing users to create their own collections similar to ones on Pinterest or Tumblr.
This format combines favorable elements of other popular platforms and has an integrated StumbleUpon user base for the die-hard fans, who are stuck with the company after the brand switch.
To take advantage of Mix, you can create public-facing collections to post links to your videos.
Platforms that help to get more supporters
It’s obvious to post your videos on YouTube because this is the second-largest search engine (after Google), the second-largest social media platform, and one of the first video-specific platforms on the Internet.
However, posting on YouTube doesn’t only mean posting and waiting for your audience.
While ads may be used to attract new viewers, posting on YouTube involves visitors and guards a community on your channel with consistent uploads.
Try to upload your videos on time (every week or every two months) and use the tag features to attract a massive stream of new viewers simultaneously.
LinkedIn has become a great social media network tool. Since videos have been prioritized, posting videos on your LinkedIn account is an important factor that helps you reach a larger amount of your contact screens.
Vimeo is an internet video hosting platform that much differs from YouTube and is amongst the most popular, user-friendly platforms.
Because Vimeo focuses on creativity and higher-grade production, you'll want to upload your best creation to engage with other user creators, who may be more interested in your videos artistic merits over its promotional sides.
Platforms that nurture more potential customers
15. Email marketing
Email marketing remains its position as one of the strongest drivers for sales transformations when marketing to potential leads.
Potential leads are lists which you’ve already attracted and involved. They are in the consideration phase.
By attaching videos in email marketing, you can provide them more value, persuade them to say yes, and give you a chance.
16. Instagram stories
Instagram stories are working slightly differently than only posting on your Instagram feed.
Instagram stories are more intended to nurture relationships with your current followers rather than attract new viewers.
This is an excellent place to preview a video, or share it in short micro snippets, or share daily videos, whether it’s background footage or quick tricks, which can be shot and uploaded directly on your smartphone.
Pinterest video is also helpful for your audience, mainly if you regularly use Pinterest demographics like DIY, beauty, or travel enthusiasts, which fits your brand or product.
If your followers feel so interested in your videos, you can even ask them to put your videos on their boards.
It’s a great way to feed branded blogs on Medium to readers who follow your blog, video and may become your customers.
You can create your own blog on your company website and attract new audiences by re-publishing a Medium version.
Embedding video in your blog is a great way to get more views to both your blog and your videos.
You can effectively share your video on Instructables, if it’s a how-to-guide or tutorial video.
Instructables is designed for DIYers and those who take part in projects.
Even though only certain kinds of content are acceptable on Instructables, if your videos fit it, you shouldn’t miss the chance to let people view your video.
Moreover, the type of content in Instructables are also exactly ones that help to foster prospective buyers.
20. LinkedIn’s groups
Posting your video on the LinkedIn Group in public or private is an alternative way to take advantage of LinkedIn's new video functions.
It’s beneficial to build a network of potential customers or brand partnerships through time relationships.
You have to make a significant contribution to the groups to interact with the whole group.
Every video that you post gives the community value instead of being promotional excessive.
Some types of video that any business should develop
Do you sell a product or service that is difficult to explain? Or you might be researching enough to know that adding video to your product page raises visitors' time and the likelihood of converting.
Product videos show your product’s benefits and features, letting customers know how it works.
Product videos are especially advantageous for consumers at the stages of buyer's journey or consideration and need an overview of what you offer.
Explainer videos are educational videos that teach you problem-solving.
This issue might be a tangential problem or related to product use.
These kinds of videos motivate the audience to take action on the basis of their new skills at the end of the video.
All these factors make explainer videos perfect for stretching your blog content or even to aid a page in your supporting documents.
Why do people have common questions about your product when you can explain them in a searchable video?
You will know that your video explanation has done its job when it results in fewer questions for your support team.
While an updated video is likely to replace a product video, explainer videos can often bring value for years to come.
Think of these guys as good unlimited video ideas, right next to other stunning creations.
The Tonx Truly Great Coffee team knows everything about the use of explainer videos to provide helpful information for people who may not be familiar with their products.
They created this video to tell their brand story.
People influence people. Honest reviews like Youtube reviews or Facebook comments can change our opinion about a product or persuade us to buy. That makes testimonial videos so precious.
We can find the positive effects of a product on real people from testimonial videos.
It’s far more attractive to hear customer voices and see a product in action than to read a paragraph.
In general, testimonial videos are essential to win over new clients.
If you need inspiration for testimonials, the Omada Health video team can give you some.
How do you ever find and connect with your audience among so many content streams available?
One way is to promote the same product or campaign through several different types of videos.
Although your main content may live on your site, your leads and customers might likely check Twitter, Instagram, and Facebook. Therefore, posting teaser videos on social platforms, link to the longer version is an excellent way to create awareness.
The best thing is that you can sample any kind of content, such as new videos or blog posts.
See how My Cloud lets users create a place for themselves, their friends, and family to collect and share memorable photos, so nobody misses a thing.
One of the best ways to get your voice out is to develop podcast content.
Film each episode and make additional short clips, including sneak previews and behind-the-scenes footage to get more miles out of your new Podcast.
Post your videos on social channels and your website as well. This way, more people can tune in with your Podcast, regardless of whether you are watching, hearing, or probably combining them.
Furthermore, thanks to the podcast videos, you will have a better opportunity to draw a wider audience.
The Spanish Football Podcast is an English soccer show in Spain. The five-year-old show has monetized through Patreon, where the hosts post bonus events and exclusive content due to its expertise in the media (the hosts are reporters and full-time podcasters).
Take a look at this video to see what they’re doing:
Here we go to the end. As you can see from this blog post, there are tons of places where your video can be published, and bunches of good ideas for a video are available, but this list is a starting guide for all your future video content.
And remember, you never know where your content is going to resonate with your audience, unless you try and see how it works.