You have come across some impressive video titles that you only read through but want to watch the video immediately.
You admire and wish you could come up with such great titles.
Of course, nothing is natural. To create with those impressive titles, YouTubers may have spent a lot of effort researching, tinkering, and experimenting to get the best choice.
And one of those steps is to apply the tips of writing compelling titles below. Read on to find out what they are.
How to define a good Youtube title?
Creating videos worth watching is the most important thing, right?
It doesn't matter how incredible your title is if the content is awful.
However, to generate quality content, it’s important to get more clicks and views with a compelling title.
The first step in creating a great Youtube title is to know what type of content you make, assuming you produce quality content.
Is your content inspiring?
Does it entertain your audience?
Does it educate people about something new?
Is it a sales video created for conversions?
You can then use a well-established frame to match the video and format.
This video from Cathy on Skincare is an example, an educational video, how-to video of how to use BHA.
This video did an excellent job of ensuring the video title and thumbnail are designed descriptive, so the audience knows exactly what they're expecting.
This video from Liah Yoo is also entertaining and educational. The title evokes great curiosity and doesn’t resort to clickbait altogether.
10 tips for writing a compelling title
Here are some other tips to have a more engaging video title. Take a look and apply them in your next video.
1. Your video content must match your title
That sounds simple and clear, but many marketers try to get their titles sweet and bury the lead.
"I find a simple description title to be one of the best ways to get clicks on a YouTube video," Charlie Worrall of Imaginaire Digital says.
Many people are obsessed with mystery and clickbait, but it doesn’t always match the purpose of the video, though it’s a great way to get clicks.
2. Stick to your target audience
If you know the ins and outs of your target audience, you will reach a lot more clicks on your videos.
Jonathan Aufray of Growth Hackers, "Writing a great Youtube title for your video requires you to put yourself in your audience’s shoes.
You must know what question your audience is asking themselves, and whether your video answers that question or not.
When you know the question your audience is facing, create it as a question and use it as your Youtube video title."
3. Hit the audience’s pain points
You can create videos that address your objectives and help resolve your audience’s key pain points.
"One of the best ways to write a Youtube title that gets involved is to hit specifically to the pain of our audience," Mark Wood of National Pool Fences.
For example, we may want a title that mentions the ways to stay safe during Covid-19.
We could also consider dealing with problems arising from carelessness that resulted in thousands of Covid cases in the past.
And now, we would probably like to talk about the government's rules or the importance of high awareness of Covid 19.
We have a good chance of getting involved if we know what bothers our audience, and we have their concerns in mind.
4. Research on keywords
Like you do keyword research when writing blog posts, researching keywords for Youtube is an important step.
"I only do some keyword research to find keywords people would search on YouTube, and add them to the title to tell YouTube’s algorithms what my video is about.” Karan Bhatt, from Best Web Hosting, says.
In addition, including the year in title, and sometimes in the thumbnail of the video helps to get more clicks, as people want the latest video updates.
Moreover, the click-enticing words in titles can also help a lot. '7 newest SEO techniques in 2021 (to get faster results)" or '11 content writing tips in 2021 (that actually works)' are two typical examples.
5. Insert the main keyword at the beginning of the title
Remember, your title and description must contain the main keyword.
"It's best to always put the main keyword as close as possible at the beginning of your video title when writing a YouTube title,' says Ted Liu from Just SEO.
"By this way, viewers no longer have to look for it because they can obviously see what they’re looking for right at the beginning of the title.
"My best tip for writing a winning YouTube video title is dead simple," says Nikola Roza, Nikola Roza SEO for the Poor and Determined.
Including in your video title, the target keyword in literal terms is the best way to attract viewers.
Many marketers fall into a trap to make too cute and smart titles, but they don't understand that YouTube users don't want cuteness and smartness;
Instead, they are looking for relevance and will click on a result whose title gives the solution for their problems.
And the primary keyword in the Youtube video title can do it very well."
"#1 is making it searchable," Shannon Schutt from Clear Mind Jewellery says. If we’re a channel with many reviews, we want to be at the top of the list on Google.
#2 is ensuring that the title contains what other people don’t have in our video."
This approach's only precaution is to make sure that you write titles for humans, not for robots.
Brian Turner from ConvertBinary says, "It’s all about using your SEO most naturally."
"When your keywords are found, put them in the title in the way that sounds natural, without any bizarre or forced syntax. Spammy SEO-riddled titles are a user turnoff and could have a negative impact. And, don’t forget to keep your descriptions optimized!"
6. Put brackets in the titles
Sometimes, a small thing can make a significant difference – like adding brackets to your titles.
Scott Nelson of MoneyNerd says, "I couldn’t believe that using brackets in titles can boost the click-through rate.
And my title should be linked to my thumbnail to ensure that the click-through rate is high. I tend to put in a thumbnail a few critical buzzwords from the title.
And, my click-through rate is rising with odd numbers included in Youtube titles. Typically, numbers yield a higher clicking rate, but odd numbers are more effective than even numbers.
In my title, I like to speak to my audience. So, if you use imperative commands or to address people as 'you', it will bring higher click-through rate."
7. Raise the sense of urgent
Using basic copywriting techniques such as adding a sense of urgency is good sometimes.
"Put urgent words, or make it sound as urgent to give your viewers the feeling that they are missing valuable information if they skip your video." Matthew Paxton of Hypernia says.
"The creation of a title which delivers both clicks and engagement is based on a couple of key factors. Elizabeth Hicks from Ryan Houghton adds. And these factors are urgency, keywords, and the wow factor.
Anything like: "You don't want to miss XXX" is an example of urgency. Your title can also be "Fortnite Update," along with the topic keywords. This is another trendy topic and something people would like to click on.
Finally, it’s an extra word to draw attention to the WOW factor. Like amazing, unbelievable, incredible, new, etc. Everything that attracts extra attention.
After adding together the three factors, you get a title like, "You DO NOT want to miss this incredible Fortnite update!"
8. Don’t overuse clickbait titles
When writing titles, you will want to ensure that you don't produce fake urgencies or clickbait.
John Stevenson of My Gre Exam Preparation says, "Avoid using clickbait. While it may work to get your views first, it will be harmful in the long term.
As your viewers get used to your clickbait trends, they won't trust your video titles anymore."
"When viewers learn what you say in your titles is not the same as your content, they will click off your videos immediately, and this leads to the reduction in watch time”, Deepak Shukla of Pearl Lemon says.
The YouTube algorithm then detects that you produce videos to get more views, not to provide a solution.
In this respect, you definitely should consider changing the title if you have any clickbait title."
"A sensational title to the video could drive CTR, but it ultimately hurts important engagement measurements, such as watching time and retention, if the video doesn’t meet your viewers’ expectations. Kyles Steffish from Web Talent Marketing says. These two measurements are major factors in YouTube’s algorithm."
It’s better to stick to titles describing the actual meaning of the video.
John Frigo of Best Price Nutrition says, “a good title describes how the video is, and it doesn’t mislead or is not clickbait."
"The tile must be twisted between the factual and clickbait," Puja Kotecha of Contrast.
You want to grab the interest of the audience, but don't misselling them on you content. You may get views now with clickbait, but it can damage the number of views in the long term.
A good way to boost clicks is using lists like “10 easy ways to boost your YouTube engagement.” Then the viewer expects the content to be easily understood, and easily consumed, with it being split into sections."
9. Make your audience curious
How do you ensure your video differs from others on Youtube?
"Apart from the use of SEO keys and capitalization, the power of curiosity is another major point you need to take into consideration when writing your Youtube video titles," - Mr Daniel Carter from ZippyElectrics.
Curiosity makes your title catchy, stimulates your audience’s interest, and engages them with your content."
"An effective title will provide information at the beginning, and a hook in the middle, which raises the curiosity with adjectives, lists, or questions," Kylie Moore of The Loop Marketing says.
"An effective Youtube title captures the audience's attention, sums up the content, and brings clicks.” Michael Rounds of PlayPlay says.
Your title should be distinguished from millions of other videos, without falling into the "clickbait trap."
Here are a few quick tips to reach more views and engagement.
Keep your title short: Long titles are cut off in search results. That’s why you should make it readable and snappy.
Use action verbs: Action verbs trigger emotions, and emotions bring clicks. Your audience read, watch then act.
Ask your audience a question: Ask your audience a question that directly ignites their curiosity.
Be clear: Insert descriptive keywords to summarize your video content. And be honest! Don't deceive and lose trust in your audience."
10. An ideal title is under 60 characters
"Including all information in your video is an essential practice to get more views. But the best titles are short and straight to the point," says Alex Thompson from Festoon House.
"Google skips page titles that exceed 60 characters, and anything else in search results is cut off.
You can use Google Adword Keyword Planner to identify one or two relevant keywords. This helps your videos get a higher rank in search results.
You should ensure that the titles of your Youtube videos are promising to the viewer as the headline for a blog post, because titles show them how they benefit from spending the time to view your videos. "
A good Youtuber will understand the importance of titles to their videos. Whether you are a newbie in this industry, or a professional Youtuber with years of experience, you need to consider thoroughly before picking up a title for your video.
Our advice is to list a few titles that you think are appropriate for the video and then choose the best one. Don’t force yourself to find a good title the first time. Calm down, slowly let your brain have time to relax, and brainstorm the most effective one.